Ice of Antarctic ice shelves is assumed to behave on long-term as an incompressible viscous fluid, which is dominated on short time scales by the elastic response. Hence, a viscoelastic material model is required. The thermodynamic pressure is treated differently in elastic and viscous models. For small deformations, the elastic isometric stress for ν → 0.5 gives similar results to those solving for pressure in an incompressible laminar flow model. A viscous model, in which the thermodynamic pressure is approximated by an elastic isometric stress, can be easily extended to viscoelasticity.