The EU-funded Arctic PASSION research project focuses on refining, improving and extending pan-Arctic scientific and community-based monitoring systems. The aim is to create a coherent and integrated Arctic observing system, tailored to the needs of the users or stakeholders. Within the project’s Permafrost Service, we are developing a web-based portal, the ‘Arctic Landscape EXplorer’ (ALEX). In this online tool we present data on permafrost region land surface changes derived from remote sensing analysis. Using tailored visualizations and story maps as a means of more effectively communicating scientific observations of change, we specifically address non-scientific user communities, stakeholders, and rights holders in the Arctic.